Reliability

Let’s start here. Everyone needs a vehicle they can depend on. Toyota has a well-known reputation for producing reliable cars — and has the accolades to prove it.

Here’s an example: Six Toyota sedans made the list of the 18 most reliable cars for 2020, according to U.S. News & World Report, with the 2020 Toyota Corolla making the top of the list. The Corolla was followed by the 2019 Toyota Prius c at #7, the 2020 Toyota Camry at #9, the 2020 Toyota Prius at #12, the 2019 Toyota Yaris at #16 and the 2020 Toyota Prius Prime at #18.¹

Not only that, Toyota also made the list of the most reliable SUVs on the market, thanks to the 2019 Toyota C-HR, 2019 Toyota 4Runner, 2019 Toyota Sequoia, 2019 Toyota RAV4 and 2019 Toyota Highlander.²

Safety

Safety should be one of your top priorities when searching for a new vehicle. And when you choose Toyota, you won’t have to worry about compromise.

Standard on many new Toyota models, Toyota Safety Sense includes Pre-Collision System with Pedestrian Detection, which uses a camera and radar system to warn you of potential collisions with pedestrians or vehicles — or may brake for you if you don’t react fast enough; Dynamic Radar Cruise Control, which also uses a camera and radar system to control your speed based on the vehicle in front of you; Lane Departure Alert, which warns you if you’ve drifted out of your lane; and Road Sign Assist, which uses a forward-facing intelligent camera to read road signs.³ These features and more are designed to keep you informed, safe and  confident during your travels.

This commitment to safety is backed up by numerous awards. Toyota can boast several models as being named 2020 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS): the 2020 Toyota Corolla 4-door sedan and hatchback, the 2020 Camry, the 2020 RAV4 and the 2020 Highlander.⁴ And that’s not all.

In addition, several Toyota models have received five-star ratings from the National Highway Traffic Safety Administration, including the 2020 Toyota Corolla⁵, the 2020 Toyota Camry⁶, the 2020 Toyota RAV4⁷ and 2020 Toyota Sienna.⁸

Resale Value

Buying a Toyota is a smart investment, and you can be confident that you’re getting the most out of your purchase. According to Kelley Blue Book, several Toyota models have excellent resale value. The 2020 Toyota Highlander is the winner of the Best 3-Row Midsize SUV award from Kelley Blue Book,⁹ while the 2020 Toyota Avalon takes the title for Best Full-Size Car.¹⁰ Not only that, the Best Hybrid Car title went to the 2020 Toyota Prius Prime¹¹ and both Toyota trucks made the list too, with the 2020 Toyota Tacoma named as Best Midsize Pickup Truck¹² and the 2020 Toyota Tundra named as Best Full-Size Pickup Truck.¹³

The Toyota Camry made the list of the 2020 Best Cars for the Money from U.S. News & World Report as Best Midsize Car for the Money, while the Toyota Corolla Hybrid made the same list as Best Hybrid and Electric Car for the Money. For 2020 Best SUVs for the Money, the Toyota RAV4 Hybrid was named Best Hybrid and Electric SUV for the Money.¹⁴

Versatility

Toyota is the perfect choice for any adventurer. Whether you’re exploring a new trail off road or cruising through familiar city streets, Toyota offers a variety of styles and capabilities. For example, when you choose the 2020 Toyota RAV4, you’ll have the option of FWD or AWD; if you choose AWD, you’ll get to take advantage of Multi-terrain Select that offers four modes — MUD & SAND, ROCK & DIRT, SNOW and NORMAL modes — for confident driving in a variety of road conditions. If you’re looking for a pickup truck, both the 2020 Toyota Tacoma and 2020 Toyota Tundra offer a variety of options, depending on your needs. No matter which trim you choose or whether you choose a 4×2 or 4×4, a short bed or a long bed, you’ll get the job done in no time.

User-Friendly Technology

You don’t have to look far to be impressed by the array of both standard and available technology that Toyota offers. When you get behind the wheel of your favorite Toyota, you’ll find that your daily commute just got an upgrade, thanks to features like a sleek touch screen, Bluetooth®, Wi-Fi Connect, available wireless charging, Apple CarPlay®, Android Auto™, Amazon Alexa compatibility and more. No matter which vehicle you choose, you can look forward to a more convenient and connected drive every time you start your engine.

Eco-Friendly & Fuel-Efficient

You now have the option of spending less time and money at the pump while showing the planet some love. Toyota has designed hybrid versions of several popular models, including the Corolla, Camry, Prius, RAV4 and Highlander. In fact, both the 2020 Toyota Corolla and Corolla Hybrid won the title of 2020 Green Car of the Year® by Green Car Journal.¹⁵ If you’re considering a hybrid, check out our current lineup of hybrids today!

ToyotaCare

We’d be remiss if we didn’t mention ToyotaCare. This maintenance plan comes standard on EVERY new Toyota, so when you decide on the Toyota that’s right for you, you’ll also enjoy the additional peace of mind that comes with your purchase or lease. This plan is good for two years or 25,000 miles, whichever comes first, and also includes 24-hour roadside assistance for two years.¹⁶