As you can see, the all-new 2023 Chevrolet Colorado is a fine truck, but it doesn’t quite compare. The new 2023 Toyota Tacoma on the other hand, offers many features and exemplifies the versatility its passengers crave. This model knows how to stand out from the crowd. Affordability is a sure bet with the Toyota Tacoma model’s lower starting MSRP.^2,3 So if you’re on a budget and shopping for a new truck, this is the perfect model for you. The Toyota Tacoma also boasts standard Hill Start Assist Control (HAC) for added traction to prevent rollbacks when you’re on a hill.⁴ If you’re looking to take the scenic route, then the available power tilt/slide moonroof is the upgrade you need. And if you desire more convenience with your ride, the Toyota Tacoma offers its drivers an available 10-way power-adjustable seat for added comfort, while the Chevrolet Colorado only offers an eight-way power-adjustable seat. Never miss a beat with the available Amazon Alexa in the Toyota Tacoma.⁵ Seamlessly connect to your smart home devices directly through your vehicle. Plus, the Toyota Tacoma model’s no-cost maintenance plan is your ticket to covered maintenance for 24 months or 25,000 miles, whichever comes first.⁶

The new 2023 Toyota Tacoma is mighty! Experience this outstanding pickup truck for yourself.

If you’re interested in becoming the proud owner of a new 2023 Toyota Tacoma, give us a call, or stop by our dealership at 9167 US Highway 431, Albertville, AL 35950 for a test drive today. We look forward to serving our customers from Boaz, Guntersville, Scottsboro, Rainbow City and Gadsden.

¹JBL® is a registered trademark of Harman International Industries, Inc.JBL® is a registered trademark of Harman International Industries, Inc.JBL® is a registered trademark of Harman International Industries, Inc.

²MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary. As of 04/24/2023. 

³The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles’ destination freight charges. Dealer sets the final price. As of 04/24/2023. 

⁴Hill Start Assist Control is designed to minimize backward rolling on steep ascents. Not a substitute for safe driving judgment and practices. Speed, grade, surface conditions, driver input, etc., can all affect HAC function. See Owner’s Manual.

⁵Amazon, Alexa and related marks are trademarks of Amazon.com, Inc. or its affiliates. Certain functions require compatible smartphone and download of https://www.toyota.com/connected-services/toyotaapp/. Operability depends on network availability, a cellular connection and GPS signal. Services subject to change at any time without notice. Data charges may apply. To learn more, go to https://www.toyota.com/audio-multimedia/. To learn more about Toyota’s Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-notice/.

⁶ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance is included for two years, unlimited mileage (note: bZ4X, Mirai, Prius & Prius Prime include enhanced ToyotaCare and/or Roadside Assistance). Roadside Assistance limits towing distances and locations and does not include parts and fluids, except emergency fuel delivery for certain vehicles. Excludes rental company fleet sale vehicles. See your Toyota dealer for additional restrictions and exclusions. Valid only in the continental U.S.